sometimes, brands need
hardworking tactical ads.
and it’s your job to make
something more interesting
than… hardworking tactical ads.

to launch scandinavian airlines
new cheap and flexible youth
tickets, we created deals forever,
change whenever
; a tagline and
storytelling device for paid ads
on tiktok, snapchat and instagram.

SAS
Deals forever, Change whenever
Role:
Writer + Creative Director 
with
Jens Petter Aarhus

Designer: Svein Werner, Robin Andersen
and Lotte-Camilla Holst-Hansen
Editors: Emma Olsen, Nökvi
and Louise Marie Pedersen
Agency: Anorak NoA






the format also lets sas
be culturally relevant
throughout the year.

for example, when the target
group is buying tickets to oasis...




since you’re here,
here are some that may
or may not have been
killed along the way:

deals on flights to ex
change if ex hasn‘t changed

deals on football trips
change if favourite team
got charged and relegated

deals on flights to washington d.c.
change if civil war


here’s some photos
of the creative process
in oslo.





Running on Cargo