![](https://freight.cargo.site/t/original/i/3bfd5c4b1308ba1a6e4eab683741c7cdaa08daa444c264a1e48ab49677a213ff/Screenshot-2021-04-30-at-18.44.56.png)
it gives you that feeling you’re after.
the sigh of relief. the sense of control.
a resting heart rate at the end of the month.
the “f*ck yes” of holiday shopping done early.
even a relaxing black friday (seriously).
it provides the “pheeew”. the “omg that’s cheap”.
and a little bit of, “calm down, kiddo.
it’s not the end of the world”.
the global campaign consisted of stills, activations
and over twenty films; all celebrating the spectrum
ofpositive shopping emotions, brought to you by
klarna’s smoooth shopping.
Klarna
Emotions of Shopping
Role: Creative + Writer
Film Director: Tim Erems
DoP: Kate Arizmendi
Production: Diktator
Agency: 72andSunny
Some stillsEmotions of Shopping
Role: Creative + Writer
Film Director: Tim Erems
DoP: Kate Arizmendi
Production: Diktator
Agency: 72andSunny
![](https://freight.cargo.site/t/original/i/80526d31a3cc1a151659b3a78a4d54c799be86182f63cbe63001d4a4ad6cd302/Klarna_DC3.png)
![](https://freight.cargo.site/t/original/i/53ea5247b2351680cbf17d7727d56d18fa95ff4dd22cc253f57172d1672e48b3/Screenshot-2021-04-30-at-18.46.24.png)
![](https://freight.cargo.site/t/original/i/f9e6d91142a6c18bea6f0e1197d76e0c558a6f39846f21d9ff55d22a4fcb07d5/Screenshot-2021-04-30-at-18.51.57.png)
Some quickies
![](https://freight.cargo.site/t/original/i/8b4a9fe1d3d6f3b7130ffb485977d2586c444c657733313055c91457c2813bd4/That-_Pay-Later_-Surprise-high.gif)
More stills
![](https://freight.cargo.site/t/original/i/061df21a6972f23f13151b82a08b80c5fdccd0156f7394f37733c784091f21af/Screenshot-2021-04-30-at-18.47.01.png)
![](https://freight.cargo.site/t/original/i/72cdc723830da8b2fa5bfc24c8b7ce7ff3d95aa14107018e32f474605f8ba94a/Screenshot-2021-04-30-at-18.46.43.png)
![](https://freight.cargo.site/t/original/i/eaa94719431571343a6e6a8666e4391c285f9882822997cecc9645e82b57a783/Screenshot-2021-04-30-at-18.47.32.png)
![](https://freight.cargo.site/t/original/i/740f7f31f82cef44520f00ce4c9f86ce827c37f5cd9f3c1055f9c4ccdd5366a4/Screenshot-2021-04-30-at-18.47.17.png)
![](https://freight.cargo.site/t/original/i/687bbe7c88f416d89177ca5ab8660f274b999f72ef152b2f51baff5973ad448f/Screenshot-2021-04-30-at-18.46.01.png)