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klarna doesn’t give you new pants.
it gives you that feeling you’re after.
the sigh of relief. the sense of control.
a resting heart rate at the end of the month.
the “f*ck yes” of holiday shopping done early.
even a relaxing black friday (seriously).
it provides the “pheeew”. the “omg that’s cheap”.
and a little bit of, “calm down, kiddo.
it’s not the end of the world”.

the global campaign consisted of stills, activations
and over twenty films; all celebrating the spectrum
ofpositive shopping emotions, brought to you by
klarna’s smoooth shopping.

Klarna
Emotions of Shopping
Role: Creative + Writer

Film Director: Tim Erems
DoP: Kate Arizmendi 
Production: Diktator
Agency: 72andSunny
Some stills








Some quickies




























More stills 












here’s some photos
of the production
in stockholm,
which we did remotely
from amsterdam.