klarna’s feature, pay later,
helps you get every shopping
decision spot on.
to get the attention
of english football fans,
we wanted to celebrate
the one thing they love to hate.
this is the klarna VAR shirt.
helps you get every shopping
decision spot on.
to get the attention
of english football fans,
we wanted to celebrate
the one thing they love to hate.
this is the klarna VAR shirt.
Klarna
VAR shirt
Role: Creative + Writer
with Josh Harris
Shirt designer: Angelo Trofa
Photographer: Tobias Faisst
Production: Halal
Agency: 72andSunny
VAR shirt
Role: Creative + Writer
with Josh Harris
Shirt designer: Angelo Trofa
Photographer: Tobias Faisst
Production: Halal
Agency: 72andSunny
just like var, klarna’s pay later feature
helps you get every shopping decision
spot on. to get the attention of football
fans, we teamed up with the godfather
of football kits; designer Angelo Trofa,
to create an unignorable, tongue-in-cheek
pro VAR shirt.
as the season kicked off,
and var chaos unfolded,
we shared the iconic shirt with
carefully selected football
influencers across the country.
the shirt was loved, loathed,
and instantly debated -
helping us reach over
18 million impressions
with about zero media spend.
and var chaos unfolded,
we shared the iconic shirt with
carefully selected football
influencers across the country.
the shirt was loved, loathed,
and instantly debated -
helping us reach over
18 million impressions
with about zero media spend.
Selected links
Highsnobiety
CampaignLive UK
Cultkits
Prolific London
LBB
