even if kayak compares hundreds
of travel sites to find the best deals on
flights cars and hotels, some people
still like to do it themselves.

to show how irrational that is,
we created a series of ads featuring
people who - come hell or high water -
don’t want help from anyone or anything.

the three commercials currently have
140 million views on youtube.
KAYAK
Don’t Do it Yourself
Role: Creative + Writer

with Prit Patel &
Johan Leandersson
Director: Perlorian Brothers
DoP: Mike Gioulakis
Production: MJZ
Practical effects: Legacy Effects
ECD: Paul Caiozzo
Agency: Supernatural









here are some photos
from the shoot in uruguay.