even if kayak compares hundreds
of travel sites to find the best deals on
flights cars and hotels, some people
still like to do it themselves.

to show how irrational that is,
we created a series of ads featuring
people who - come hell or high water -
don’t want help from anyone or anything.

the three commercial currently have
140 million views on youtube.
KAYAK
Don’t Do it Yourself
Role: Creative + Writer
with
Prit Patel &
Johan Leandersson

Director: Perlorian Brothers
DoP:
Mike Gioulakis
Production: MJZ
Practical effects: Legacy Effects
Agency: Supernatural









here are some photos
from the shoot in uruguay.