even if kayak compares hundreds
of travel sites to find the best deals on
flights cars and hotels, some people
still like to do it themselves.

to show how irrational that is,
we created a series of ads featuring
people who - come hell or high water -
don’t want help from anyone or anything.
DDIY: Don’t Do it Yourself
Creative + Writer
Prit Patel & Johan Leandersson

Director: Perlorian Brothers
Mike Gioulakis
Production: MJZ
Practical effects: Legacy Effects
Agency: Supernatural