what if it’s too tall? too yellow?
too seventies? too... aunt ruth’s place?
for the launch of ikea’s new augmented
reality app for furniture, we were tasked
with making it understandable for humans.
as well as coming up with a name that
distilled complex tech into a simple action.
... all while feeling inherently ikea.
we delivered ikea place.
(afterall, you place items someplace in your place)
plus, a how-to launch film.
a christmas tree extension.
a gameshow called matcher’s keepers.
and some weird pokemon go crossover content.
IKEA
IKEA Place
Role: Creative + Writer
(+ app name inventor 🤓)
with Christian Bauer & Josh Harris
Film Director: Magnus Hardner
Production: B-Reel
Agency: 72andSunny
IKEA Place
Role: Creative + Writer
(+ app name inventor 🤓)
with Christian Bauer & Josh Harris
Film Director: Magnus Hardner
Production: B-Reel
Agency: 72andSunny
Launch film
Case film
IKEA Place: Matcher’s Keepers
IKEA Place: Pokémon Go