what if it’s too tall? too yellow?
too seventies? too... aunt ruth’s place? 
for the launch of ikea’s new augmented
reality app for furniture, we were tasked
with making it understandable for humans.
as well as coming up with a name that
distilled complex tech into a simple action.
... all while feeling inherently ikea.

we delivered ikea place.
(afterall, you place items someplace in your place)
plus, a how-to launch film.
a christmas tree extension.
a gameshow called matcher’s keepers.
and some weird pokemon go crossover content.

IKEA Place
Creative + Writer
+ app name inventor 🤓)

Christian Bauer & Josh Harris
Film Director: Magnus Hardner
Production: B-Reel
Agency: 72andSunny

Launch film

Case film

IKEA Place: Matcher’s Keepers

IKEA Place: Pokémon Go