sometimes, it's hospital beds careening
down hallways. doctors yelling,
“do this, hand me that”.  
but other times, it's not.
because when a hospital gives
everything it takes,
you can expect more
than what you've seen on TV.

this campaign plays on people's
conceptions of hospitals.
films that break the fourth
wall to tell you what specialists actually do.
how doctors really talk to their patients.
and how the battle isn't lost, even when
they've done everything they can.
at least at the hospital health network.

The Hospital Health Network
Everything it Takes
Creative + Writer
with Prit Patel & Johan Leandersson

Film Director: Samantha Scaffidi
Production: Smuggler
Agency: Supernatural