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with A.I. muscling in on human
jobs, and norway failing yet
another european qualifier,
we asked ourselves: can an
A.I. Manager run a football team
- entirely on its own?

equipped with 12 trillion data points
and real-time data integration,
our next-gen A.I. Manager was hired
by norwegian football team HamKam 2.

the result is our weird and
- hopefully - wonderful 
mockumentary, shot by
karl erik brøndbo and
directed by glenn kitson.

the story and film were picked up
by Bild, RTL Germany, SoccerBible, 
Kicker, TalkSport, Daily Star and SportD.

HamKam & Eidsiva
A.I.-Trener’n
Role: Writer + Creative Director
with Jens-Petter Aarhus

Director: Glenn Kitson
DoP: Karl Erik Brøndo
Producer: Mikkel Gulliksen
Developers: Noa Ignite
Design: Svein Werner
Edit: Henrik Berge & Pete Fullarton
Grade: Richie Fearon (Black Flag)
Agency: Anorak / Noa





here’s the song you hear
in the background. it’s written,
played and sung by A.I.




here’s some pictures
from the shoot
in hamar, norway.






here’s how it works,
practically.







here are some
of the people who
made it come to life.




and here’s what you do
when you can’t afford
a smoke machine.