creativity is the ultimate difference maker.
on the pitch. on the street. on the global stage.
for adidas’ world cup 2018 campaign,
we gathered a new generation
under one banner;
no matter the problem,
creativity is the answer

a first-of-its-kind,
auto-personalized film,
tailored with google’s personlization engine,
based itself on your favourite sport,
icons, interests and location.

with creator studios in london, moscow and los angeles,
adidas challenged everyone to bring their creative answer
to local and global problems.

adidas Football
Creativity is the Answer
Junior Creative 👶🏼
with Damian Isaak, Carlos Font
Curro De La Villa

Bonus role: Interview the players ❤️

Film Director: Manu Cossu
Production: Iconoclast
Agency: 72andSunny